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Privacy Policy

Introduction and Who We Are

Welcome to Panther Brewery Limited Privacy Policy. We respect your privacy and are committed to protecting your personal data. This policy informs you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.

Panther Brewery Limited is the data controller and is responsible for your personal data (collectively referred to as "we", "us" or "our" in this policy).

The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity Data: Includes first name, last name, username, and Date of Birth (mandatory for legal age verification).

Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

Financial Data: Includes payment card details. (Note: We use third-party payment gateways like Stripe, Paypal or Adyen, so we do not store your full card details on our servers).

Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us.

Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting, and operating system.

Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

How Is Your Personal Data Collected?

We use different methods to collect data from and about you, including:

Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise (e.g., when you create an account, purchase a product, or contact customer support).

Automated Technologies: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies and server logs.

Third Parties: We may receive personal data about you from various third parties, such as age verification services, payment providers, and analytics providers (like Google).

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Performance of a Contract: Where we need to process your order, take payment, and deliver your purchased goods.

Legal Obligation: Where we need to comply with a legal or regulatory obligation, strictly including verifying that you are 18 years of age or older before processing your order.

Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, such as preventing fraud or improving our website.

Consent: We rely on consent as a legal basis for processing your personal data in relation to sending third-party direct marketing communications to you via email or text message.

Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the ‘How We Use Your Personal Data’ section above:

Service Providers: Acting as processors who provide IT and system administration services.

Age Verification Services: Third-party agencies used strictly to confirm your age and identity to comply with licensing laws.

Logistics Partners: Couriers and delivery companies who need your contact and address details to deliver your order and verify your age upon delivery.

Professional Advisers: Including lawyers, bankers, auditors, and insurers.

Authorities: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

Your Legal Rights

Under the UK GDPR, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Withdraw consent at any time.

If you wish to exercise any of the rights set out above, please contact us via our contact us form.

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.